Precious Child Releases Self-Directed Horror Music Video “Coming Down”

 Los Angeles goth pop singer, producer and video artist Precious Child has released a new music video. The video, directed by the artists, lends an abstract narrative of ritual and possession to synth-laden slow burn “Coming Down.”The video premiered exclusive with Rue Morgue Magazine, who called it “surreal and dangerous.”Watch “Coming Down” here. Precious Child says: “With the help of friends, in 2015 I lit oil and gasoline fires atop a derelict aqueduct deep in the forest of rural Maryland. There, we filmed a literal and metaphorical vignette of a dead hero’s resurrection, ritual, and marriage to their Jungian Shadow. Banked until today, it is the music video for “Coming Down.” Music and visual vibes are the 2018 film Mandy meets Velvet Underground.”

 In addition, the artist continues to debut a series of experimental clips inspired by their music video and created while sheltering in place due to COVID-19. Follow Precious Child on Instagram to watch. “Coming Down” will appear on Precious Child‘s new album heart.gif coming in 2020, alongside “Fear in the Rain” and “heart.gif.”  
 ABOUT PRECIOUS CHILD: Visceral and surreal, Precious Child exists at the convergence of conceptual art and pop music to create confrontational and captivating audiovisual work. The artist released their latest albums WHOLLOHW in 2018 and HALLOW in 2019, and has toured extensively in support of the releases. Their video work, including videos “WHOLE”and “My Little Problem (Violet Door)”, have garnered millions of views with their vivid and confrontational style.
“Precious Child makes metal for pop kids, or Top 40 for goth kids” –“A fascinating (NSFW) exploration of body dysphoria and the abstraction of gender identity…[pulling] sonic inspiration from industrial, […] mainstream pop, and metal genres” – Paper Magazine
 “This track and video is intense, recalling Mark Romanek’s work on Nine Inch Nails’s “Closer” and the Adam Jones directed video for TOOL’s “Prison Sex” – Paste Magazine
“Ominous, dark…mysterious and strange” – Brutal Resonance
“Moody, richly atmospheric, and lushly cinematic” – Bloody Disgusting For more information, please visit or sign up for direct updates from the artist:
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Written by
Ash Hamilton is not only the owner of, but also one of its major contributors. A long time horror movie enthusiast, Ash has lent his personality to radio and television and continues to support his favorite genre through his writing and art. He also loves beef jerky and puppies... and low-grade street-quality hallucinogens.

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